Apparel brands are constantly learning and changing for continuous innovations and growth. Adopting and incorporating various forms of technologies and using it as a tool for development, whether it is for manufacturing or retail experience, seem to be one of the effective ways a brand or a fashion company can grow and prosper in today’s market.
While sustainability is of so much importance to consumers nowadays, buyers are encouraging companies and brands that have built communities around their brands, and also, brands that have managed to create an in-store experience that connects them to the digital side of the brand. Proprietary technologies are incorporated which often digitalizes the supply chain process with respectable transparency.
Major studies and reports show that about 36% of brands agreed they would spend at least 25% more for their products to be sustainable. Today’s consumer not only requires digital experiences from the side of brands and companies, but also more eco-friendly manufacturing methods from them. Customers from the younger generation know how to flex their purchase power and are able to identify the real products as well as unreal products. This is why many good brands are coming to the front row. The brands offering cheap and generic collections are seen as less updated by their target audience.
As the industry is changing, brands are appearing to be more sustainability-minded. They are making more products that take many different factors into account. This includes whether the products and materials can been recycled, whether they are sustainable, and whether they are made of ethically-sourced materials. Studies show that about 73% of consumers prefer purchasing from brands that are environmental friendly.
Technology is a vital thing while staying in the game for brands as well as clothing manufacturers. Not keeping up with innovative rivals and matching their own technical innovations with their rivals’ can make the brand be a failure in the longer run. It can be a change that came quite late in the game that can bring a downfall to such brands even though they make efforts towards social responsibility, including switching to 100% recyclable carryout bags. Underestimating the importance of innovations and digital integration is the major reason many brands and companies fail to invest in the same. This happened to many clothing manufacturers in Los Angeles as well.
Technological integration is undoubtedly one of the major factors that appeal to today’s young market. Being adaptive of the new changes with digital integration by also taking sustainability into account is the only way to play safe in the game.